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Package Design
  The package design is not merely that art creates the activity and a marketing activity too,but that the package design master is often these two experts. Carry on the package design in terms of marketing, who for to re-recognize the package design? Why of the package design? What is the package design? Package design is a package design of the products naturally. But the products are only the object of the package design, not the subject. The subject includes three components: designer, customer, and consumer.
Some designers follow the criterion designed for oneself, adhere to one's own design style, and pursue aestheticism. The designer may place a different concept on the art and can often criticize the customer for their lack of knowledge. However, art and market are two concepts.
The market develops until today, all marketing activities of enterprises should regard consumer finally as the core, the package design should not make an exception either. All difference of the designer and customer should be unified with consumers to create the core, the package design is not a designer, though he can obtain the living cost income through one's own design. The package design is not a customer, though the customer pays a designer a salary. The package design is the consumers. If this principle is insisted on, the failure of the package design can be avoided. The package design of the products wears the clothes like people, protect the goods and promotes the purpose to sell. Two purpose these far from whom designer imagine and easy, one that is with goods day by day abundant and fierceness of market competition take, must re-recognize why of the package design.
 Is it protect goods to say, designer and whom customer emphasize to make goods from production field to field of circulation, keep intact from field of circulation to consumption field, is not damaged. In fact, this kind of demand is far from enough, because it might not be that functions are intact to keep the intact goods; moreover, pack the function with additional value. Protect goods function should center around consumer's core and make them realize the use value of the goods to the maximum extent. Keeping the intact goods can't be given full play to without can use, use the inconvenience or the functioning, all failures of the package design.
The expert's definition is the following: packaging means that proper material, container and technology are used to make the goods maintain an intact state in the course of transporting, keeping, and selling. In the modern marketing activity, one needs to have an understanding in packing intention and epitaxy.
By the look of intention, the products are an important component of the customer's consumption. Marketing includes: products, prices, distribution, and promotion of 4 factors. However, a lot of marketing scholars will pack and classify as the fifth marketing and create the factor. In fact, the intact goods concept should include three levels of key.
| Package Design |
| culinarium
oesterreich series |
Item |
    
     |
Design and form the brand image with beautiful and
quiet nature and scene and succinct and elegant script |
|
| The package design studying |
| Consumers |
Manufacturer
|
Marketing link
(retailer / whole seller)
|
Organization of consumers' association
|
Government organs |
| (1) |
Use and store |
| (2) |
It is convenient |
| (3) |
Composition inventory |
| (4) |
Explain guidance |
| (5) |
Life of product |
| (6) |
Treatment method |
| (7) |
Performance guarantee |
| (8) |
Environmental protection and security
(but degradability) |
| (9) |
Protect the goods |
| (10) |
Repeated use |
| (11) |
Recovery |
| (12) |
Free service hotline
(use in case of necessity) |
|
| (1) |
Firm and pliable and tough
(logistics is packed) |
| (2) |
Beautiful |
| (3) |
Environmental protection and security
(the user and products) |
| (4) |
Cost
(material expenses)
(manufacturing expense )
(the salary expenses)
(storage expenses)
(freight)
(keep the expenses) |
| (5) |
Change the demand |
| (6) |
Weight |
| (7) |
Antidetonation ability |
| (8) |
Specification of the packaging
(promote the space) |
| (9) |
Material deliverability |
|
| (1) |
Firm and pliable and tough
(the container and outside are packed) |
| (2) |
Storage and transportation |
| (3) |
Antidetonation ability |
| (4) |
Striking |
| (5) |
Environmental protection and security
(the user and products) |
| (6) |
Easy to keep
Easy yard is put
It is apt to take inventory
(computer homework) |
| (7) |
Bar code |
| (8) |
The price signs in the space |
|
| (1) |
Overall and safe
Operation is safe
Use the security |
| (2) |
Environmental protection and security
(but degradability) |
| (3) |
Harmless to the health |
| (4) |
Composition inventory |
| (5) |
Operation instructions |
| (6) |
The taboo guiding |
| (7) |
Treatment method |
| (8) |
Responsibility assuring |
| (9) |
Quality guarantee period |
| (10) |
Nutrition guiding |
| (11) |
Recovery |
| (12) |
Legitimacy |
| (13) |
Free service hotline
(use in case of necessity) |
|
| (1) |
There is no fraud |
| (2) |
Harmless to the ecology |
| (3) |
Environmental protection and security
(but degradability) |
| (4) |
Overall and safe
Operation is safe
Use the security |
| (5) |
Correct identification |
| (6) |
Composition inventory |
| (7) |
Responsibility assuring |
| (8) |
Quality guarantee period |
| (9) |
Recovery |
| (10) |
Legitimacy |
|
If you want to find out about package design price, inquire at
pack and bind prices. If you have a demand, please contact us.
Note: We can also offer the
electronic publishing of PDF according to your need and budget ,Other relevant services of designing etc. that the books collects and binds the design or the illustration .
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