CIS Planning

CIS corporate image designing and planning importing is a progressive planned homework. The carrying out and expending of the plan integrate experiences of importing the CIS corporate of domestic and international corporate image design. The homework procedure can be divided into the following five stages:

1.The stage of invesgating the in-time corporate state
Grasp the the present situation , external cognition and designing present situation of the company, and confirm the cognitive state of image impressed by the corporate.

2.The stage of the establishment of the the image and idea
Based on investigative reports, analyzes inside enterprises, external cognition, market environment, and systematic questions of various designs, to produce localization and basic concepts of the company as the principle basis of planning of the CIS corporate image design.

3.The launching stage of the design work
According to the basic image concepts of enterprises, changed into a concrete and visible information symbol. after the exact work and testing investigatation to indentify the system which is ingrated and in accordance with the corporate.

4.The complication and importing stage
The focus lies in ordering well the implemented project imported,plan advertisement activities of the enterprise, prepares the CIS corporate image implement group and administrative system.And make the identifying system finished by the design and plan to the standard and specifized Manual and document.

5.Assessmentand and evoluation stage
The design and plan of the CIS corporate's image is only a preparing plan.How to realize and establish the corporate image,the usual supervision and assessment is necessary , to ensure that it is in accordance with the original corporate image,if find that there are defects in the original planning design, the self-criticism and revision should be done.

CIS corporate image designs global design and plans the content
Project	Design the content of the homework	Design homework form	Important key	Design the item of confirming
Establish stage CIS concept	(1) CIS plans purpose (2) CIS plans benefit (3) CIS importing the key points (4) CIS carrying the assessment (5) Establish CIS committee	(1) Stipulate the name of planning , the meaning and the purpose (2) Mutual communication (3) Make the procedure for carrying on the procedure	(1) Make clear	(1) Confirm the direction (2) Plan the homework (3) Plan the content
Enterprise's real attitude that investigate stage	(1) Operator's interview (2) The senior executive communicates (3) The staff investigate (4) The external world knows the investigation (5) The vision time present situation investigating	(1) Personnel's interview (2) Questionnaire investigation (3) The intelligence data collection (4) Statistical analysis (5) Form and educate	(1) Specify	(1) The questionnaire counts and puts the report in order (2) Analysis report of intelligence data
Establish stage and design the homework	(1) Tactics of operation market (2) Operation idea (3) Spiritual slogans (4) Tactics concept of the image (5) Link up the tactics	(1) The overall construction of operating concept (2) Direction of the vision design (3) Criterion of the behavioural norm (4) Direction in which the activity is popularized	(1) Vision	(1) Establishment of the management theory (2) Select spiritual slogans (3) Establishment that enterprises make a reservation
Launch designing the homework at stage	(1) Discern concept (2) VI vision design (3) BI education training (4) EI environment discern (5) EVENT activity rule	(1) Design the simulation testing and investigated homework (2) Finish designing the rule and making the standard	(1) Systematized	(1) Finish VI basic application system (2) Finish EI environmental program (3) EVENT activity law
The perform of the importing stage	(1) Declare the procedure of leading (2) Information issue (3) The executor education (4) The overall Implement and popularize	(1) Education and training (2) Adopt the consistency propaganda of to different units (3) Make the materials and norm for the internal and external declaring	(1) Take action and melt	(1) Regular CI education and training (2) Stipulate CI issue time (3) Going on and contacting benefit of mass activity
Supervising and assessing stage	(1) Establish CI board of trustee (2) Make and supervise (3) Assess regularly (4) The effect is counted	(1) Assess regularly, make a self-criticism and propose improving the scheme and carrying out (2) The report form of the annual benefit is counted	(1) Standardization	(1) Make CI authority (2) Manual standardization of VI (3) EI manual standardization (4) Supervise and assessing methods

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