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 Illustration Type
 Illustration design occupying the important position in most advertisements than the official documents and correspondence, it has the same function as the for promotion in goods, in some poster advertisement designs, it holds more important roles in illustration design than in official documents and correspondence.
The main function that illustration design in advertisement includes absorbing note function, seeing and reading function and also leading function. Absorbing note function means to attract consumers attention.In U.S.,somebody invent a new method in advantisement industry -"The best way to save the effort for read " ,that is- to look at advertisement to feel much promptly than not to glance at. He supposes his consumers psychologically fed up with all advertisements, when he suddenly see the advertisement while have no intention by noticing of it, the excellent illustration of the advertisement made consumers forget that he is not mean come to see it, just like Alice in Wonderkland falling into the rabbit's nest, but finnaly find out the truth in the abyss, and then acting according to the truth. This is the way of how you should let consumers fellow up the way which you designed and then climb up again after fallen down into the hole. Reading function means fast reading of illustrations, transfer and employ the content signposted effectively.The best method of advertising poster of the illustration should be succinct and clear.The illustration that is convenient to the readers is to catch the focal point. Some painters in abroad exploiting through " hiding the illustration ways" method to test their expression power in advertising illustrations,conceal the text and title of the advertisement, let readers only see the illustration title,to see if the reader could understand the illustration content that shown in the advertisement,fine illustration have the effect only just less than three second.The illustration function of the advertisement is to catching the consumer's psychology attention to the illustration, causing the sight of the customer to the officail document and correspondence. Better advertisement should be able to link up it's content and consumer's requirement, illustration design itself should lead consumer crazy and interested in , pictures should have enough strength to impel consumer to learn more detail about the products further, lure consumers' sight into to the gentle case of illustration.
The illustration design should display the production image,some part of the products, the products planned to use, the products while using, the products contrasted in test, the different character of the products, the income gained from using of this product,the opposite consequence from neglecting of the same product, testimony legend ,etc. The expression type technique has three parts mainly includes photography illustration, the painting illustration (includes the naturalistic one, total abstract, new type, caricature cartoon type, and diagram type etc.), and three-dimensional illustration. The photography illustration is the most frequently used type, because general consumers think the photos are true and reliable. The biggest difference between photography illustration in advertising and general artistic photography is that they should try their best to express the goods nature, to explain goods function, but the artistic photography takes a photograph in order to pursue a certain artistic conception, some true characteristics often shoot the target by subsiding of artistry, in order to make better reflection of photography illustration which used in advertising should be 120 single-lens camera shoot,in meeting with some different requirements, should allocate some common used lenses , such as wide-angle lens, long Jing Jiao, small distance mirror and close up etc. The photography illustration in advertisement generally adopts the colored reversal film, so as to ensure the printing quality of typography.
Most productions in photography illustrations are indoor's work, it's background needs artifacial assign , in order to set off the photography as the main body ,the reserved lining material for background including woollen goods , velvet, cloth, the paper etc, can also try out the wall paper that already appeared in business market at present and rough linen material etc,and slide show can be adopted as background if possible, the advantage from using such materials is un-effectiveness from any time, any places, the influence of the climate and meet the requirements of advertisement intention.
There is author's subjective consciousness more or less in the painting illustration work, it has the freedom displaying characture, no matter ny type such as illusion, exaggeration, humor, the mood or signified mood, it can deal with very freely,as an illustration artist must complete the main topic at advertising creative design, have deeper understanding to the creating things,thus could create out the outstanding works. Painting illustration work was held just by part time painters from ancient time, but today with design field enlargement, artistic illustration technique has improved day by day, artistic illustrationin from nowadays is undertaken by proffesional illustration artists.
The spray method is technique that are used in the painting art, this is one kind of air transit method by using of air compressor, the skill that draw a picture through gushing out pens pigment.The specialist of such paiting method is it has not general brush stroke at the works and calligraphy that often used to cause, and picture surface is natural smooth and using value is extremely high.
Painting artistic illustration of design in using of caricature cartoon form are very natural. The caricature cartoon illustration can be divided into four kinds:the overstating illustration design, the ironic illustration design, the humorous illustration design and fanny illustration design.The overstating illustration design caught some target in order to have it exaggerated and emphasized ,stress the essential characteristics of the matters, thus get the result from the displaying things. The ironic illustration design generally in order to demote the hostile or backward things, ridicules with implicit tone ,it is passing and hinting obliquely at that humorous illustration design, use parable to reveal obedient extorting and unreasonable matters in life with well-meaning smile in tactics of the rhetoric that having a double meaning,etc, thus make someone laugh, comprehend it to some reasons from smiling. Getting humorous illustration is to make the advertising picture rich temperament and interest to design , make people easy accept advertising information under the agreeable conditions, experience the new concept in making the environment joyful which very difficult to forget.
Painting diagram form (diagrams ) ,is one kind of illustration design to display complicated products such as the operation program of new-type household appliances, some new-type food culinary art method , home appliances installation, children building blocks, some diagram form is introduced correctly shown to the readers for operating seccession of the game.
Three-dimensional illustration design is one kind of rich expression form that used in advertising productions, still relatively rare at home at present, but according to employing and signposting development in the world, it has already been inexorable trend . Its manufacture method is: Do a three-dimensional work which forms the frame first according to the advertising intention, and then take into a photo, used in advertising pictures. This requires both designer and a painter should not only merely have designed capacity of better level,but also possess the sturdy three-dimensional composition foundation. Another kind of method of the three-dimensional illustration is to demonstrate the three-dimensional image by drawing,it is a mirage of the three-dimensional space demonstrated on the two-dimentional paper. In a word, the modern artistic illustration is designed and has not been confined to displaying the two-dimentionally space range more, the skill and technique of the two-dimentional design method to display could not meet modern demand that artistic illustration design.
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