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 Advertisement design classification
 When being in studying for advertisement defining and classification,usually it define not classifying formerly in after, in fact , study which type advertisement include , accurate under being either unable to define. For this reason, we study the classification of the advertisement first . People's understanding that the advertisement classifies, mostly proceed from angle of job of it for a long time, so the kind causing the advertisement to classify is miscellaneous, for example:
Classify by media: The rigid advertisement of the newspaper and soft propaganda, television advertising, broadcast the advertisement, magazine advertising, outdoor advertisement, an advertisement of sales outlet (POP ), the advertisement of the gift, post (DM ) the advertisement , Internet's mutual advertisement directly , propagate products ,etc. electronically.
Classify according to the range of propagating : Nationwide advertisement, regional advertisement, an international advertisement, city advertisement, the rural advertisement,etc..
Classify according to the range of propagating : Woman advertisement, the advertisements of children, lover's advertisement, young advertisement, old advertisement, personage's advertisement of knowledge, white collar's advertisement, blue collar's advertisement, labourer's advertisement, volunteer's advertisement ,etc..
According to spreading and demanding the shape to classify: Rational advertisement, emotion advertisement, proving advertisement, the chatting advertisement directly , suspense advertisement, an interest advertisement, comparing with advertisement, associating advertisement ,etc..
Classify according to the cycle that the products enter the market: Channel into an advertisement , the advertisement at growth stage , an advertisement in mature period, advertisement ,etc. in decline phase.
Classify according to enterprise's advertising tactics: The advertisement of the products, the advertisement of the brand, corporate image advertisement, enterprises service advertisement ,etc..
Categorised method the above, but classification at shape, classify to study different problem offer starting point demarcation line while being above-mentioned, but on confirming the advertisement defines , it is unable to offer overallly to classify by form , accurate foundation. Meanwhile , there is a new variety frequently in the advertising activity, the new shape appears , this makes it become work with no limits to classify by advertising shape .
We think , the classification of the advertisement should be classified according to the purpose of the advertisement. Whether namely gain with the purpose of the advertising activity the conduct is distinguished. Classify the essence doing benefit to distinguishing the advertising activity promptly like this, benefit the accurate theory defined in advertisement to make too. Needn't define and preceded by " broad sense " " narrow sense " ,etc. again in the advertisement . Classifying the advertisement according to the purpose, the advertisement can be divided into for two big classes of the public service advertisement (namely non-profit-making advertisement ) and commercial advertisement (namely the advertisement for money ), it includes the content as follows:
The public service advertisement ( abbreviated as the public advertisement ) includes:
A festival, walking advertisement of folk custom. The festival advertisement, for instance such advertising propaganda activities as National Day , Children's Day , the Spring Festival ,etc.; The walking advertisement of the folk custom , such as ice and snow festival , Water-sprinkling Festival , kite festival etc.. Like Carnival , Christmas Day ,etc. abroad.
The 2 societies protect the advertisement (commonly called as " public service advertisement " at home). Protect woman children's rights and interests, prevent the environmental pollution, traffic safety, use the electricity safely, safety in production, use the coal gas safely, no smoking, fire prevention and guard against theft , form good habit , family planning , wild animal's protection , water and soil and protect , plant trees , afforest the environment , respecting the old and loving the young , observe disciplines and obey laws etc..
3 social walking advertisements. If the public organization activity , aim and principles and policies of academic meeting , political party are propagated, conscripted etc.. The foreign election advertisement belongs to this kind too.
Announcement , proclamation of 4 governments. Various kinds of notice , government decree which the government released ,etc..
5 people enlighten the advertisement. Such as report the loss , declare , advertise for a life partner , recruit, etiquette congratulate , seek people ,etc..
Commercial advertisement. Including:
1 commerce and service advertisement. This kind of advertisement is various kinds of goods advertisements that a large number of what is heard is being seen in our daily life, corporate image advertisement, and advertisement of service trade such as post and telecommunications , stock , transportation , insurance , bank , service trade etc..
2 entertainment advertisements. For instance film , drama , music , performance of singing etc., and race , exhibition , travel advertisement of respect.
In the past, what we a large number of of advertising employees were engaged in was the advertising activity of goods in commercial advertisement, so make some people think by mistake the advertisement is only advertisement of the goods or corporate image advertisement, therefore has resulted in defining advertisement from concept of advertisement of the goods, it is not complete to cause the advertisement to define and contain the surface.
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