| Advantage of the advertising media |
| Media |
AD of the newspaper |
Television AD |
Magazine AD |
Broadcasting AD |
Outdoor AD |
AD of sales outlet |
Internet's AD |
| 1 |
The circulation of the newspaper is great |
with full spreading function, |
The goal of the AD is clear |
The spreading speed is fast , in extensive range |
The distribution is wide , Continuous is strong |
Can help promote the buying behavior effectively |
It is with complete function of spreading, global unity |
| 2 |
The timeliness is strong, It spreads rapidly |
It is vivid to demonstrate |
Printing exquisitly, an expression ablility is relatively strong |
Urge people to imagine , have good effect |
The shape is various, have a good adaptability |
Advertising prescroption is long, with good effect |
It is vivid to demonstrate |
| 3 |
Simple and convenient and flexible |
It is widly accepted by the audience, deepen in each family |
Duration is long, there are many stressed chances |
Making is convenient, prescroption is fast, the expenses are low |
The audience is extensive, the composition is with high uncertainty |
Various informative, comprehensive strength is strong |
Duration is long, there are many stressed chances |
| 4 |
Enjoy high prestige |
"leading function" in the whole advertising activity |
Good AD propagating environment |
The flexibility is strong |
The cost is relatively low |
Stronger independence and mobility |
The guiding is strong, the additional amount of information is great, an expression is strong |
| 5 |
The expenses are relatively low |
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Display the vigor of the sales outlet |
Audiences have strong property of participation |
| Limitation of the advertising media |
| Media |
AD of the newspaper |
Television AD |
Magazine AD |
Broadcast the AD |
Outdoor AD |
AD of sales outlet |
Internet's AD |
| 1 |
The vitality is transient |
Making is complicated, the expenses are large |
It is long, time is slow |
Only the sound has no image |
Watching time attentively short, it is limited to transmit information |
The space is limited |
The space is limited |
| 2 |
Absent minded |
Disappear in a twinkling, difficult memory |
The expenses are relatively large |
It is bad to pay attention to degree |
The advertising target's alternative is bad |
Coordinate the degree of difficulty high wholly |
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| 3 |
The shape is single |
Independence is relatively bad, spreading interfere is great |
Strongly professional, propagate the surface narrowly |
Disappear in a twinkling |
It is bad to pay attention to degree |
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| 4 |
The advertising goal target has bad alternative |
The AD bearing surface is relatively narrow. |
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| Attention main point of the advertising media |
| Media |
AD of the newspaper |
Television AD |
Magazine AD |
Broadcast the AD |
Outdoor AD |
AD of sales outlet |
Internet's AD |
| 1 |
Improve the fixing one's eyes on rate |
Hold audience's attention |
The advertising picture is chosen precisely |
Utilize radio to carry on the notice AD |
Simplify the information |
Distinct, succinct |
Data and throwing analysing |
| 2 |
Both pictures and texts are excellent |
Succinct content , the goal is single |
Reducing the number of the content, it is single to demand |
The copy of AD should be brief, popular, in spoken language |
Deal with the picture rationally |
Notice the vision discerning continuity |
The advertising picture is chosen precisely |
| 3 |
Strive to be simple |
Look at, hear and cooperate effectively |
Reason combining with feeling, strengthen the persuading ability |
Repeat properly |
Notice that coordinates with the surrounding environment |
Define the purpose,and avoiding the person of greater importance is relegated to the background |
Reducing the content, it is single to demand |
| 4 |
Choose the favorable position |
Remember well the products are protagonists of television advertising |
Various informative, it is superior in design |
The background music is selected for use properly |
Pay attention to legibility |
Let slip no opportunity |
Various informative, it is superior to design |
| 5 |
Prevent the adjoint AD from interfering |
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Lead audiences to have a look around additional information |
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