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Advantage of advertisement of the network
1, The advertisement of the network spreads fast: Release and receive move ahead simultaneously basically.
2, The advertisement of the network spreads extensivly: It is global, so the advertisement that is released is global too, in theory, no matter whicherer corner in world it will be, the advertisement can be seen if surf the Net.
3, Network advertisement can be specially to concrete audience, its goal is accurate.It can offer different advertisements according to different standard websites, make information have very strong pertinence.
4, The advertisement of the network can follow and weigh result of the advertisement,which make it easy for statistics. The advertising advertiser can measure the degree of success achieved by the advertisement through the internet immediately. They only need to monitor the frequency of the user clicks on the ad to find out how many people had seen the ads, so they can be better than any other advertising media to track the audience's response.Different from traditional media, Web can offer feedback in real time, but not several weeks after the advertising program broadcasts, till that time, potential users do not exist , waste a lot of money.
5, The advertisement of the network is a multidimensional advertisement. The traditional media is one-dimensional, the advertisement of the network is multidimensional , it can add the characters , vision and sound.
6, The advertisement of the network can provide targeted content environment. The advertisement of the network can appear in the highly centralized enrironment. Numerous websites provide service for the concrete hobby , cater to the necessary audience's interest closely probably.
7, The advertisement of the network can contact high-quality users. Web take proud of the most expected users.Take U.S.A. as an example,according to Internet Advertising Bureau statistics Web surfers more affluent (65% of annual household income more than 50,000 U.S. dollars), a higher level of education (75% went to college), and more tech-savvy.
8, The advertisement of the network can save the expenses. This is as to television advertising, as many persons see two kinds of advertisements, the expenses which throw in Internet's advertisement are more expensive by 66% than television advertising, but the audience of Internet's advertisement have higher education, had very good income, colony that has purchasing power well most , audience of television advertising " disorderly and unsystematic ", television advertising for instance, hopes and orientates to the same colony, then the expenses are higher in more advertisement than Internet.
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