| The advertising media releases |
| Media |
AD of the newspaper |
Television AD |
Magazine AD |
Broadcast AD |
Outdoor AD |
AD of sales outlet |
Internet's AD |
| 1 |
50 all kinds of large-scale rigid and soft newspaper propaganda |
10 TVs propagate media |
20 various of media magazine |
10 radio broadcast media |
Outdoor AD of 2 large-scale gymnasiums and stadiums |
3 large-scale markets |
Media's interactive AD of 40 large-scale networks and rank of searching for |
| Service of public relations |
| Sort |
The public propagates and coordinates with the media |
The market plans market activity agent |
Media's AD analysis |
Market survey, market research |
The prewarning of public relations of the crisis , incident are dealt with |
Gov's public relations |
User's public relations of the trade |
| 1 |
The customer propagates the tactics and plan to make |
Offer tactics consultation and suggestion of the market |
Help the customer to make the advertising tactics |
Make research in whole market situation |
The early warning system of the crisis is set up |
Arrange for customers to meet with officer on the senior level of the government |
Help the customer to obtain necessary trade information and personnel's list |
| 2 |
The media monitoring and collecting, put with clip newspaper in order and analyses |
Plan and hold various kinds of seminars , itinerant exhibitions of the products , advertising campaigns for the customer |
Agent carrying on media's AD for the customer releases |
The market environment of trade of every area is researched and analysed |
The critical incident following |
Invite the government official to join attending customer's activities of market of different form |
Help the customer to hold such activities as friendship ties of the trade,etc. |
| 3 |
The manuscript is written to and the editor |
The market and channel training |
Make relevant tactics for customer's AD |
Rival's dynamic analysis |
The crisis is dealt with |
Deliver customer's products materials to relevant government organs regularly |
Coordinate the trade relation between the customer and marketing channel |
| 4 |
Arrange the rival for customer and spread and monitor |
Cut the ribbon, sign , donate it when the ceremony and all kinds of celebration activities |
Customer's advertisement throwing in and analysing |
Market activity , AD throws in , propagates the direction to monitor and analyse dynamically |
The media releases in the crisis |
Arrange for relevant government officials to make explanations and work of the critical incident |
To goal introduce the propaganda materials on to definitely for customer regularly |
| 5 |
Hold the news briefing for the customer |
Activity schedule of important officer's visit to China of the manufacturer |
The rival throws in the situation to follow in AD |
Special market research of the trade |
The market after the crisis and propaganda tactics |
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Help the customer to finish the marketing channel |
| 6 |
Reporter's invitation in customer other activities |
Rival's important activity situation monitoring |
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Promote staff training |
| 7 |
The manuscript is released and tracked |
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| 8 |
The situation of dissemination of news of the competition brand is followed |
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| 9 |
The media relation safeguarding |
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