| |
Marketing of Internet
  The marketing of the network is to utilize Internet technology, meet customer's demand to the greatest extent, in order to reach and exploit market, increase the management course of the profit goal, the essence of marketing of the network is customer's traffic demand, utilized Internet to serving, while serving, served every the last link , follow and meet customer's demand;
network marketing direct new form of marketing (Direct Marketing), just substitute by Internet such as newspapers and periodicals, the mail , the telephone, the TV , intermediary's media of broadcasting etc., but does not sell directly to households (Direct Selling ).
The marketing of the network is based on modern marketing theory, from in order to promote the sale of products or service as traditional " 4P " of marketing of centre (Product , Price , Place , Promotion, namely the products, the price, the channel , promote) turn to " 4C " taking meeting customer's demand as centre (Customer, Cost, Convenience, Communication, namely the customer, the cost that the customer wished to offer, to the customer's convenience, with the customer's communication). The marketing of the network is run through in the course of whole what enterprises managed , such links as including the market research , customer's analysis , product development , production procedure , sales tactics , after-sale service , feedbacking improving ,etc., the realization of the marketing function of the network can be from the superficial to the deep, from simple to the whole: From doing a homepage to managing websites; From advertising to establishing customer's relation administrative system (CRM ); (SCM) from generate electricity sub mail is it is it supply chain administrative system to set up to get, among the fast changing market environments, enterprises should establish in an unassailable position, must rely on the modernization and manage the thought and means , combine effectively resources inside or outside enterprises.
How improve customer relation constantly, grasp more customer message , raise customer satisfaction?
How to seize the opportunity in the fierce market competition day by day, occupy greater market share?
How set up high-efficient business procedure, reduce operation cost , obtain more profit?
The above-mentioned problems have already become the three key questions that enterprises have survived , developed. Today, because of global overproduction , force enterprises to meet the customer's individualized demand. The competition between enterprises has already been turned from the competition of producing to the market competition, customer's competition ; The center of business administration is turned from such inside management as traditional production , logistics , financial affairs ,etc. to overall customer's relation and managed thereupon .
Manage (Customer Relationship Management CRM) the management thought of coming from regarding customer as the centre in customer's relation, it is one kind that aims at improving the new-type management mode of the relation between the enterprise and customer. Customer's relation management will change the management theory and means of enterprises positively, make sales force , marketing people , telephone attendants , maintenance personal after sale who originally fight separately ,etc. begin to really coordinate, become it around the strong group regarding customer as the centre.
The investigation indicates , small and medium-sized enterprises care about such a great deal of questions inclusive as obtaining and assurance , service quality of the income from sales , sales opportunnity ,etc. most, the today of times of service economy that entering from economic era of the products, these questions are all related with the customer, how to manage the customer better, it is still urgent problem to become what small and medium-sized enterprises face. Customer relation management become small and medium-sized enterprises to use important field most one of at the information-based market the following several years.
If you hope to understand the marketing price of the network , can inquire about the marketing price of the network . If you have a demand , please contact us .
Note: We can also offer website design according to your need and budget ,Websites safeguarding ,Such other relevant services as media's releasing or market survey ,etc..
In compliance with hoping for understanding websites and software localization , can visit www.translationatnet.com.
|
|
